The Brand-
This terms assignment is to define a specified makeup brand, including the 5 P's- Packaging, Product, Price Point, Presentation and Promotion.
The brand i have been given is Estee Lauder and as a part of group study we also have to research into Helena Rubenstien. As part of the definition i will be engaging in an online forum with other members of my course to discuss and question both Estee Lauder and other brands.
I will be researching into many of their images.
The Beauty-
I am required to construct 5 beauty looks- These will all support my understanding of my Brand DNA and beauty - (all influenced by Estee Lauder.)
1- Natural Look
2- Strong Lip
3- Smokey Eye
4- Metallic
5- Eyebrow/Eyeliner incorporated with lashes
My blog will include visual investigations and reference fashion and beauty ideals, based around the 5 looks mentioned above. Each image will include a face on head shot and a profile shot.
